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    <lastmod>2019-12-10</lastmod>
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    <lastmod>2020-06-22</lastmod>
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    <loc>https://www.iembecauseweare.com/how</loc>
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    <lastmod>2021-02-11</lastmod>
    <image:image>
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      <image:title>How - Share</image:title>
      <image:caption>To share means sharing yourself. Your mind and heart, your joys and your pains. Knowing you will not be judged and someone will be there for you. You have yourself to give. It also means sharing your resources because WE all deserve a good life; donate to charity, get to volunteering, reduce your footprint. It can really be anything and it will be different for everybody. Share your experience and knowledge too, someone might be in need of it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5deea3266597cc7e1884e4e7/1576007142778-821AMFA2IVGBS0LF21PG/nathan-anderson-FHiJWoBodrs-unsplash.jpg</image:loc>
      <image:title>How - Care</image:title>
      <image:caption>Selfcare is vital. We’ve forgotten how to. Learn to do it. Learn to feel what you need. Care for yourself so you’ll be able to care for others as well. And our earth. Just genuinely care and be mindful about your life, that of others and the way we treat our earth. Practice caring, get better at it. You will feel better. And you will make others feel better.</image:caption>
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    <loc>https://www.iembecauseweare.com/collaboration</loc>
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    <loc>https://www.iembecauseweare.com/about</loc>
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    <lastmod>2020-05-15</lastmod>
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      <image:title>About - All together now</image:title>
      <image:caption>I EM started as an ideology and then became a concept and is now a foundation. We’re aiming to be a social enterprise which means that all profits are used to generate social impact. This can take on many forms: creating our own projects supporting our ideology, working together with other socials or non-profits or donating to causes. We’ll keep you posted through this site and the social channels.</image:caption>
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  <url>
    <loc>https://www.iembecauseweare.com/traits</loc>
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    <lastmod>2020-05-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5deea3266597cc7e1884e4e7/1589198579403-7DQ98TF4YT66O739RVA1/Open.png</image:loc>
      <image:title>Traits - Being open means you’re open to have meaningful conversations; in the train, while drinking your favourite coffee in that nice place around the corner, while taking a walk. You’re open to contact, however volatile or profound it may be. You’re open to others’ opinions and lives. You’re open to everyone and you can expect it from others too. You know you’ll be met openly as well.  The beauty of I EM is, we can recognise each other instantly. Wherever you go, you’ll be able to see and meet your people. With your people around you, you can feel at home anywhere.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5deea3266597cc7e1884e4e7/1589197254474-O7KA3TRKEE40Q5YY3R4O/honest.png</image:loc>
      <image:title>Traits - Honesty is a great good. It means being honest to yourself and to others. About your intentions, about what you want and what you need. It’s about answering truthfully when you’re asked. It’s not always easy, honesty. But if practiced it betters your life and the ones around you. It means accepting things as they are and acting upon it. It means making your own choices and being able to be honest about them. Because it’s okay. Your choice is always okay. Even if sometimes that means disappointing someone else. Selfcare is vital. Only when you are taking care of yourself properly will you be able to care for others.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5deea3266597cc7e1884e4e7/1589197338865-E9QD2JHHEVVVR46T7VXG/interested.png</image:loc>
      <image:title>Traits - Being interested means wanting to know what’s going on in the lives of the people around you. What is really going on. If someone makes choices you would not, it means being interested in why they did so. Not to judge or condemn them, not to make you feel better about yourself, but to know what it meant to them and to learn from that. It means being met the same way. It means wondering over judging and it means listening before speaking.  It means conversing even, no especially, when opinions collide. It’s the thing we understand the least, we can learn the most from. What moves others can open your eyes.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5deea3266597cc7e1884e4e7/1589197399083-T6GXGMLTSCLKAP8L1C3B/respectful.png</image:loc>
      <image:title>Traits - In this era of digitalisation respect seems far gone sometimes. Although name calling and disrespecting is easier behind your screen than in real life, respect in real life isn’t always present anymore. Practising respect means knowing every human being is who he is because we all are. Feeling that, you can only meet them respectfully. Put away your phone while talking to the cashier. Greet people walking down the street. Small things. But also: stop assuming peoples bad intentions, stop judging people for choices made or paths taken. Practice respect as a default setting. People deserve your respect, until proven otherwise. Not the other way around.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5deea3266597cc7e1884e4e7/1589197470130-OLKVKCIPEFDY3C19FWKD/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Traits - Multitasking is a disease and no one is really able to do it (despite the ongoing man vs. woman discussions about that). If you’re doing things while doing something else as well, you’re not doing anything fully. Period. When interacting with people we should strive to give them and what we’re doing (conversing, playing with our kids) our full and genuine attention. That means you care, that you want to be there with them. That you want to hear what they are telling you or showing you. Genuine attention shows you care. Think about how good it feels when someone really listens to you. This can only be done with full and genuine attention. We all deserve that.</image:title>
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  <url>
    <loc>https://www.iembecauseweare.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2020-09-28</lastmod>
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      <image:title>Home - I EM - your tribe</image:title>
      <image:caption>I EM is a tribe, living lovingly. Wholeheartedly. Being a part of this beautiful squad is not geographically determined. It doesn’t matter where you were born or where you live now, what your race, religion or culture is. I EM transcends all that. Belonging to our tribe is determined by your heart. You can feel it. This will heal the world. Living lovingly might be easier said than done. It needs some more hands and feet. Besides meeting yourself and others with the 5 traits in mind, it means practicing ‘share’ and ‘care’ in order to feel connected again.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5deea3266597cc7e1884e4e7/1589190194680-ZU3NVULMKZXVQH46PN7O/duy-pham-Cecb0_8Hx-o-unsplash.jpg</image:loc>
      <image:title>Home - I EM BECAUSE WE ARE</image:title>
      <image:caption>With this in mind the I EM (in stead of ‘I am’) tribe was born. In ‘I EM’, ‘ME’ and ‘WE’ are inseparably united. If you’re living I EM, you value being open, honest, interested, respectful and with genuine attention. Practicing these traits everyday, toward yourself and others will make us live more lovingly. Living this way will leave no room for hatred, for judging and alienation. It will make us happier and the world a better place.</image:caption>
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  <url>
    <loc>https://www.iembecauseweare.com/pre-order-form-items-1</loc>
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    <lastmod>2020-07-22</lastmod>
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    <lastmod>2021-03-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5deea3266597cc7e1884e4e7/1589190454692-WY31KN7OEUDKMTTD1LOD/image-asset.jpeg</image:loc>
      <image:title>Home (Copy) - I EM - your tribe</image:title>
      <image:caption>I EM is a tribe, living lovingly. Wholeheartedly. Being a part of this beautiful squad is not geographically determined. It doesn’t matter where you were born or where you live now, what your race, religion or culture is. I EM transcends all that. Belonging to our tribe is determined by your heart. You can feel it. This will heal the world. Living lovingly might be easier said than done. It needs some more hands and feet. Besides meeting yourself and others with the 5 traits in mind, it means practicing ‘share’ and ‘care’ in order to feel connected again.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5deea3266597cc7e1884e4e7/1589190194680-ZU3NVULMKZXVQH46PN7O/duy-pham-Cecb0_8Hx-o-unsplash.jpg</image:loc>
      <image:title>Home (Copy) - I EM BECAUSE WE ARE</image:title>
      <image:caption>With this in mind the I EM (in stead of ‘I am’) tribe was born. In ‘I EM’, ‘ME’ and ‘WE’ are inseparably united. If you’re living I EM, you value being open, honest, interested, respectful and with genuine attention. Practicing these traits everyday, toward yourself and others will make us live more lovingly. Living this way will leave no room for hatred, for judging and alienation. It will make us happier and the world a better place.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.iembecauseweare.com/how-renew</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2021-04-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5deea3266597cc7e1884e4e7/1576006982371-4C2JOFI7K9NZ91WYYZ5U/priscilla-du-preez-ELnxUDFs6ec-unsplash.jpg</image:loc>
      <image:title>How (renew) - Share</image:title>
      <image:caption>To share means sharing yourself. Your mind and heart, your joys and your pains. Knowing you will not be judged and someone will be there for you. You have yourself to give. It also means sharing your resources because WE all deserve a good life; donate to charity, get to volunteering, reduce your footprint. It can really be anything and it will be different for everybody. Share your experience and knowledge too, someone might be in need of it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5deea3266597cc7e1884e4e7/1576007142778-821AMFA2IVGBS0LF21PG/nathan-anderson-FHiJWoBodrs-unsplash.jpg</image:loc>
      <image:title>How (renew) - Care</image:title>
      <image:caption>Selfcare is vital. We’ve forgotten how to. Learn to do it. Learn to feel what you need. Care for yourself so you’ll be able to care for others as well. And our earth. Just genuinely care and be mindful about your life, that of others and the way we treat our earth. Practice caring, get better at it. You will feel better. And you will make others feel better.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.iembecauseweare.com/home-new-in-progress</loc>
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    <lastmod>2021-10-22</lastmod>
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    <lastmod>2020-08-05</lastmod>
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    <loc>https://www.iembecauseweare.com/shop/cotton-bags</loc>
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    <lastmod>2020-10-09</lastmod>
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    <loc>https://www.iembecauseweare.com/shop/wristbands</loc>
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    <lastmod>2020-10-09</lastmod>
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    <lastmod>2020-08-05</lastmod>
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      <image:title>Shop - I EM - Heavy duty cotton bag | Share Care Connect print</image:title>
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    <loc>https://www.iembecauseweare.com/shop/p/i-em-bracelet-39p6x</loc>
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    <lastmod>2020-08-05</lastmod>
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      <image:title>Shop - I EM - wristband (sold in pairs)</image:title>
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      <image:title>Shop - I EM - wristband (sold in pairs)</image:title>
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      <image:title>Shop - I EM - wristband (sold in pairs)</image:title>
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    <lastmod>2020-08-05</lastmod>
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      <image:title>Shop - I EM Gift Card - Spread the love</image:title>
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    <loc>https://www.iembecauseweare.com/shop/p/i-em-cotton-bag-xfd7x</loc>
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      <image:title>Shop - I EM - Cotton bag | I EM Print no. 1</image:title>
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      <image:title>Shop - I EM - Cotton bag | I EM Print no. 1</image:title>
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