
“You may say that I’m a dreamer,
but I’m not the only one.
I hope someday you’ll join us,
and the world will live as one.”
Hatred is ruining lives and soon loneliness will be the biggest cause of death in de Western world. Individualism is slowly killing human kind.
‘Darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate, only love can do that.’
Us humans, we are in desperate need of LOVE
As dr. Martin Luther King described so eloquently in the quote above, it’s useless to fight hatred. All we can do is love hatred to death.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Us humans, we are in desperate need of
love, for ourselves and friends and strangers alike. The past decades it seems like a war on love has been going on. Acceptance and respect have become outcasts, while hate, criticism and alienation are daily reality. But why? Why have we resorted to xenophobia, anxiety and hate? All I know is that it needs to stop now because it will end humans ánd humanity. We are made to live together in stead of alone. In connection with one another.
“I am because we are.”
If you realise that, if you let that sink in…. can there still be hate? You can only be who you are if others are exactly that. Let it dawn….
Can you feel it?
I EM BECAUSE WE ARE
With this in mind the I EM (in stead of ‘I am’) tribe was born. In ‘I EM’, ‘ME’ and ‘WE’ are inseparably united. If you’re living I EM, you value being open, honest, interested, respectful and with genuine attention. Practicing these traits everyday, toward yourself and others will make us live more lovingly. Living this way will leave no room for hatred, for judging and alienation. It will make us happier and the world a better place.
I EM - your tribe
I EM is a tribe, living lovingly. Wholeheartedly. Being a part of this beautiful squad is not geographically determined. It doesn’t matter where you were born or where you live now, what your race, religion or culture is. I EM transcends all that. Belonging to our tribe is determined by your heart. You can feel it. This will heal the world.
Living lovingly might be easier said than done. It needs some more hands and feet. Besides meeting yourself and others with the 5 traits in mind, it means practicing ‘share’ and ‘care’ in order to feel connected again.

“I’m gonna follow if you take the lead,
strangers are strangers until they meet.”
— Amigo, Chef’Special